Our Purpose is to ensure integrity, safety and fairness for all.
This is our call to action – what we want to achieve for all Victorians. It is why we exist, guides how we work and all decisions we make.
Integrity: We want Victorians to have confidence the gambling industry is well regulated. That it’s being run honestly, free from criminal influence and exploitation. We hold operators to account on both their legal and social licences to operate.
Safety: We closely monitor gambling operators through a lens of minimising gambling harm. We boldly apply and direct our powers to those who are not keeping people as safe as possible.
Fairness: We will not allow people – especially those vulnerable to gambling harm – to be unfairly targeted. This includes addictive play features, disguised or undisclosed playing odds, or a high concentration of gaming machines. We want the community to be informed to make reasonable choices.
In addition to our Purpose, we have adopted three key Strategic Ambitions for our organisation:
• To be renowned for regulatory excellence
• To provide an exceptional employee experience
• To have a fit-for-purpose operating model.
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