Integrity

We want Victorians to have confidence that the gambling industry is well regulated. That it’s being run honestly, free from criminal influence and exploitation. And that we hold operators to account on both their legal and social licences to operate.

Safety

We keep a close watch on gambling operators through a lens of monitoring and minimising gambling harm. We boldly apply and direct our powers to those who are not keeping people as safe as possible.

Fairness

We will not allow people – especially those vulnerable to gambling harm – to be unfairly targeted, whether that’s through addictive play features, uneven playing odds or high concentrations of gaming machines.

And we want the community to be informed so they can make responsible choices.

Our strategic ambitions

Read Our strategy (PDF, 579.99 KB).

Our strategic ambitions (goals) are driven by the difference we can make for the community.

We want to be a leading regulator known for three things.

Regulatory excellence

• Protecting people from being harmed by gambling
• Ensuring a fairer gambling industry and better-informed consumers
• Keeping the industry free from criminal influence and exploitation
• Enabling and holding accountable those we regulate to deliver on both their legal and social licences with the community
• Continuously improving gambling regulation
• Making decisions that are grounded in independence from those we regulate and deep understanding of the gambling industry

An exceptional employee experience

• Enabling each person who works at VGCCC to derive a deep sense of purpose in their work, and in particular that they are making a meaningful contribution towards ensuring the integrity, safety and fairness of the gambling industry
• Supporting wellbeing and psychological safety through an inclusive and values-driven culture
• Encouraging career progression and providing clarity on the skills and capabilities needed to succeed
• Delivering highly effective learning and development through on-the-job experiences, coaching, mentoring and formal learning
• Ensuring people feel valued for their contribution

Our fit-for-purpose operating model

• Working together in cross-functional, multi-disciplinary teams, enabled through technology, data and intelligence to drive innovation, efficiency and effectiveness in our regulatory approach
• Forming deep strategic relationships and alliances that turbocharge our ability to achieve our purpose
• Understanding and managing our risk in line with our risk appetite and in ways that optimise our performance